The incidence of internet only adverts – those short avi or mpeg files of commercials – has provided companies with a wonderful marketing opportunity. They can be much longer, more creative and, of course, un-broadcastable. Once made they are circulated freely, providing fabulous widespread and almost immediate global publicity.
The most well known are surely the one for Ford Ka’s, where the pigeon gets whacked by the bonnet, or the ‘mouse trap’ advert for the Honda, ending with a wheel rolling away.
Here’s a cracker from Australia, called the Big Aussie Ad. Its for Carlton Beer
Enjoy….. and have one for me, as it’s my birthday today.